"We're producing a premium line of eyewear...It's all Italian made frames...Italian frames, they take much longer to make, they're much more meticulous with the manufacturing process. These are not mass produced eywear.
In the frame technology, we knew that we had to pair it with an excellent lens. That lens being ZEISS. ZEISS is one of the oldest lens manufacturerr on planet Earth.
We knew that the outdoor community would relate to the ZEISS lenses in our eyewear."
CEO & Co-Founder | Redfin Polorized